Meme people: Prevalent style of posts, function, and you may contribution

All of our grounded investigation known five head categories of meme quiddities one joined era into the exact same family: Object, particular character, common character, step, and you may statement. Following difference between concrete visual quiddities and you may conceptual textual of them (Lewis, 2012 ; Spitzberg, 2014 ), i developed a description to own quiddity concreteness. The original a couple kinds-things (for example Mentos into the “Diet Mentos”) and certain letters (such as Bert during the “Bert is actually Evil”)-is highly obvious and you can real. Common letters (such as the certain pets during the “LOLcats”) and you can tips (for instance the moving motions during the “The brand new Advancement regarding Dance”) are still noticeable, however their manifestation you will definitely change from you to particularly to another. Eventually, in lieu of apparent objects, sentences are the the very least concrete and/or very abstract of all the groups. After that department, i counted the newest percentage of period in each friends one to contained provides off each one of the kinds. Each meme for example in the a household needed to have at the very least one type of quiddity. The latest quiddity concreteness peak are gotten for every meme relatives created towards adjusted scores of the 5-quiddity communities: object and you may specific reputation (1), common character and you may procedures (0), and you will words (?1).

Quiddity types

In RQ1 i questioned exactly what are the prevalent sort of quiddities one to join meme household together with her. Our very own studies revealed that step is one of commonly used quiddity regarding shot (42.2% out of meme days), with keywords (38.5%). Certain profile (29%) and you can object (23%) was in fact less frequent, having simple character (fifteen.7%) trailing behind. It is vital to note that our very own results show that the brand new fundamental quiddity are mostly not the same as the new generic services looking inside the the brand new codebook for the majority meme group. In fact, in ninety% of your meme families, the latest quiddity are certain and therefore was not as part of the general features. Eg, in the “Celebrity Wars Son” relatives, the new work out-of fighting having laser beam swords is actually an extremely specific quiddity, and thus cannot become seized of the common attributes of new codebook.

During the RQ2 we questioned which layouts, variations, and you may involvement structures is actually commonplace (and you can limited) in latest internet memes. We unearthed that common culture (twenty six.5%), food (19.1%) and the brand new mass media (sixteen.3%) had been the preferred subjects; nationality (dos.6%), most recent occurrences (step 3.2%), and you will work and you will a position (step 3.3%) were minimum of common subjects. When it comes to intercourse, male participants (59.4%) were depicted two times as often as women users (27.3%). Young ones and you may teenagers (38.7%) looked really, while senior people was in fact at least portrayed (5.6%) regarding generation. Caucasian users (49.5%) was one particular illustrated ethnic classification, if you are Hispanic otherwise Latino people minimum of (0.2%). Ultimately, in terms of setting, most hours was in fact pictures (56%) or clips (42.6%) in place of sheer textual memes (1%). Generally, such results validate a few of the findings manufactured in this new qualitative education explained more than, where in actuality the memetic industries are called ruled from the younger, white guys. With respect to templates, media-created playfulness seems to have already been way more significant than engagement that have politics. So based on detailed statistics at the least, politics is pretty marginal regarding the memetic sphere. But really, because unfolded below, circle study will inform united states an even more advanced facts.

The brand new cohesiveness of generic features within the meme household

Because in depth above, one of several tries regarding the data would be to consider the latest the quantity off cohesiveness out-of meme family members regarding the simple functions (RQ3). Figure 2 suggests the fresh circle out of memes sharing comparable posts characteristics. To create the latest graphic analysis crisper, i show here only five meme families one to display two otherwise significantly more functions. The dimensions of this new node represents the system degree, this basically means, the other meme instances it shares content attributes which have. Particularly, the initial meme of “Hop out Britney By yourself” ‘s the premier node, revealing about a few articles features having 56 (regarding 83) most other meme days. “Graffiti” and you may “Birmingham” try each other cases of the fresh new “Pepper Sprinkle Cop” meme friends. These represent the tiniest nodes from the network, discussing several stuff properties that have one or two most other meme times. The new depth of one’s link means just how many shared functions. Particularly, the newest links anywhere between instances of the “Hop out Britney By yourself” have become thicker, and thus they are very similar to both with regards to regarding posts. The first meme as well as hours display Senioren lokale Dating as much as nine (from sixteen) stuff services along.

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